According to Mark J. Bearns of the Sports Business Journal, the Washington Capitals’ Reverse Retro jersey has been the top-sold at the NHL shop in both the United States and Canada since it was made available for purchase on December 1.
The New York Rangers came in at No. 2 on the leaderboard, Anaheim Ducks at 3, Colorado Avalanche at 4, and Arizona Coyotes at 5. The full rankings are not available.
You can view every jersey revealed as part of the collection here.
The authentic Capitals’ reverse retro jersey is currently unavailable at the NHL shop.
— Mark J. Burns (@markjburns88) December 7, 2020
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The Washington Capitals secured the top spot on the NHL’s most popular and top-selling Reverse Retro jersey lists at NHLShop.com and NHLShop.ca. Results are based on sales from Dec. 1-6.
The Washington Capitals, the National Hockey League and adidas unveiled the new Capitals Reverse Retro ADIZERO Authentic adidas jersey that the team will wear for select games during the 2020-21 season on Nov. 16.
“In every step of the process with the NHL and adidas, we took great strides to design a Reverse Retro jersey that our fans would be proud to wear,” said Monumental Sports & Entertainment Chief Marketing Officer Hunter Lochmann. “The Capitals Reverse Retro jersey is a tribute to the team’s significant history, and we appreciate the amazing support and excitement from our fans. We look forward to seeing the Capitals Reverse Retro jersey across the fanbase and on the ice during the 2020-21 season.”
December 1 marked the second biggest sales day in NHLShop ecommerce history, preceded only by the Capitals 2018 Stanley Cup Championship.
Fans in 12 countries outside North America – Australia, Austria, Czech Republic, Denmark, France, Germany, Ireland, Italy, Netherlands, Poland, Sweden and United Kingdom – have purchased adidas Reverse Retro and Special Edition jerseys. The Reverse Retro and Special Edition collections have accounted for approximately 30% of international sales at NHLShop.com.
Reimagined in the patriotic colors of the flag, the iconic Reverse Retro jersey features the screaming eagle design and will remind fans of the 1997-98 Capitals team that was comprised of players including Peter Bondra, Olie Kolzig and Calle Johansson. Originally part of a Capitals re-brand that included switching to a lighter shade of blue, the patriotic sweater will be made in the current Capitals red, white and blue. The team originally introduced new logos and uniforms with a blue, black and bronze color scheme in 1995, and retired the look in 2007.
adidas worked closely with the NHL and each of the league’s 31 teams to design a Reverse Retro jersey representing unique and historical moments in each club’s history, while refreshing the color and design combination for an all-new presentation. The adidas Reverse Retro program creates a new formula to showcase the passion of the fans. The overarching design theme during adidas’ two-year-long process was to mine each team’s jersey archive and team colors, remixing them to create something new and never seen before. With that in mind, adidas created uniquely distinct and desirable jerseys that incorporated inverted team colors.
The Capitals’ Reverse Retro jersey is now available at the Capital One Arena and MedStar Capitals Iceplex team stores as well as online at shop.monumentalsportsnetwork.com and NHLshop.com. Click here to view the Capitals Reverse Retro Jersey Buying Guide.
During the 2020-21 season, the Capitals will celebrate the retro jersey through programming, digital content and honoring the past with a new school feel.
By Harrison Brown