Tag Archives: Variable Pricing

Variable and Dynamic Ticket Pricing: New Ticket Pricing Strategies becoming Common in the NHL

Posted on July 7, 2015 by Jon Sorensen

The Dallas Stars were the first NHL team to introduce what is now known as “Variable and Dynamic” ticket pricing in 2009, and subsequently re-instituted the strategy in 2013. “Variable and Dynamic” means that individual game tickets are priced depending on … Continue reading →