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Hershey breaks in its fresh Screaming Bear sweaters, a salute to Washington's retro styling

The Hershey Bears handed their freshest set of alternates — the Screaming Bear design — a debut on Sunday afternoon, wearing them at home against Lehigh Valley's Phantoms.

Done up in cream, the sweaters show a growling bear across the front, drawn from the Capitals' Screaming Eagle crest, alongside a chocolate-hued diagonal stripe spelling BEARS near the midsection. Sitting on each shoulder is an alternate Bears emblem that nods toward Washington's Capitol Dome insignia.

The kits salute the partnership between Hershey and the Caps, a tie that hit 20 years this past October.

The squad modeling the fresh alternates

Images provided by the organization

The squad teamed the sweaters with pants and helmets in brown, completing the ensemble using socks in cream that carried a lone brown band alongside two white ones. Numbers and surnames on the back use the very same lettering seen on Washington's old Screaming Eagle threads.

Aaron Ness
Aaron Ness

Aaron Ness — photo via the club

Bogdan Trineyev
Bogdan Trineyev

Pictured: Bogdan Trineyev (team image)

Spencer Smallman
Spencer Smallman

Spencer Smallman, in an image from the team

David Gucciardi
David Gucciardi

David Gucciardi, shown in a club photo

Andrew Cristall
Andrew Cristall

Andrew Cristall — handout from the club

Henrik Rybinski makes a move near the net
Henrik Rybinski makes a move near the net

Pictured: Henrik Rybinski, team-provided image

Derek King on the Hershey Bears bench
Derek King on the Hershey Bears bench

Head coach Derek King running the bench — photo from the club

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Merchandise from the new line

Out on Giant Center's concourse, fans could buy replica versions of the alternate plus other new merchandise stamped with the club's specialty crests. The sweaters ran $190 apiece. According to Lee, a reader of RMNB, larger sizes had already been cleared out.

Hershey Bears Screaming Bear jersey
Hershey Bears Screaming Bear jersey

Photo credit: Lee Stevens

Hershey Bears Screaming Bear hoodie
Hershey Bears Screaming Bear hoodie

Shot by Lee Stevens

Hershey Bears alternate logo shirt
Hershey Bears alternate logo shirt

Courtesy of Lee Stevens

Hershey Bears Screaming Bear hats
Hershey Bears Screaming Bear hats

Photograph by reader Lee Stevens above

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The team plans three more outings in the sweaters before the year is out. Those land on the 12th of December in 2025, then early in 2026 on January 3, and finally on March 15. That mid-December date will also feature a giveaway of a two-sided John Carlson bobblehead, portraying the defenseman — who has captured a Calder Cup as well as a Stanley Cup — dressed in Bears and Caps colors alike.