Tag Archives: Hockey Advertising
We are only a little over a week into the new NHL season, but so far ESPN’s return after 17 years appears to be going well. Their opening night Penguins-Lightning broadcast averaged 983,000 viewers, the league’s largest Opening Night audience … Continue reading
Photo: SI Advertising on NHL jerseys could be on their way very soon. Mark J. Burns of the Sports Business Journal reported on Saturday that NHL jersey advertising could begin as early as the 2022-23 season, although nothing has been approved or finalized … Continue reading
Photo: @Capitals NHL helmet advertisements made their debut on Tuesday just days ahead of the upcoming 2020-21 NHL season. It’s the first time that the league will allow sponsor ads to appear on uniforms.
Photo: @brenisles As we reported last week, the NHL was looking at possibly approving the use of advertisements on helmets as a means of recuperating a small portion of the revenues lost last season. On Sunday it was reported that … Continue reading
The NHL’s Board of Governors could approve helmet ads for the ’20-21 season as early as today, according to Sports Business Journal (SBJ). Sources said it’s “likely” that the asset will be approved. A Board of Governors call is scheduled … Continue reading
Is The Timing Right for Systemic Change? A Look at Potential Opportunities for the NHL During These Financially Challenged Times
Photo: @Capitals Times of adversity often give rise to new opportunities for change, as well as provide fertile ground for innovation and the implementation of new ideas. The financial damages sustained from the COVID-19 pandemic are wide and vast, but … Continue reading