Tag Archives: Hockey Advertising

Disney Nearly Sold Out Of Commercial Time For 2021-22 NHL Season

Posted on October 20, 2021 by Jon Sorensen

We are only a little over a week into the new NHL season, but so far ESPN’s return after 17 years appears to be going well. Their opening night Penguins-Lightning broadcast averaged 983,000 viewers, the league’s largest Opening Night audience … Continue reading →

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Report: Jersey Advertisements Could Arrive In NHL As Soon As 2022-23 Season

Posted on April 18, 2021 by Jon Sorensen

Photo: SI Advertising on NHL jerseys could be on their way very soon. Mark J. Burns of the Sports Business Journal reported on Saturday that NHL jersey advertising could begin as early as the 2022-23 season, although nothing has been approved or finalized … Continue reading →

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Helmet Advertising Revenue Could Reach $15 Million For NHL This Season

Posted on December 22, 2020 by Jon Sorensen

Photo: @Capitals NHL helmet advertisements made their debut on Tuesday just days ahead of the upcoming 2020-21 NHL season. It’s the first time that the league will allow sponsor ads to appear on uniforms.

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NHL Approves Advertisements On Helmets; Fans Respond With Their Own Suggested Renderings

Posted on December 20, 2020 by Jon Sorensen

Photo: @brenisles As we reported last week, the NHL was looking at possibly approving the use of advertisements on helmets as a means of recuperating a small portion of the revenues lost last season. On Sunday it was reported that … Continue reading →

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Report: NHL Board Of Governors Set To Approve Helmet Sticker Ads

Posted on December 17, 2020 by Jon Sorensen

The NHL’s Board of Governors could approve helmet ads for the ’20-21 season as early as today, according to Sports Business Journal (SBJ). Sources said it’s “likely” that the asset will be approved. A Board of Governors call is scheduled … Continue reading →

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Is The Timing Right for Systemic Change? A Look at Potential Opportunities for the NHL During These Financially Challenged Times

Posted on May 20, 2020 by Jon Sorensen

Photo: @Capitals Times of adversity often give rise to new opportunities for change, as well as provide fertile ground for innovation and the implementation of new ideas. The financial damages sustained from the COVID-19 pandemic are wide and vast, but … Continue reading →

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