Tag Archives: CCM Russia

Report: Companies Pull Back Marketing And Advertising Featuring Alex Ovechkin, Russian Players

Posted on March 1, 2022 by Jon Sorensen

CCM Hockey announced on Monday they will stop using Alex Ovechkin and other Russian NHL players in its global marketing initiatives in response to Russia’s invasion of Ukraine.

Posted in News | Tagged Alex Ovechkin, CCM, CCM Russia, Jon Sorensen, Marketing And Advertising | 6 Comments

Alex Ovechkin Films New CCM Commercial in Moscow, Russia

Posted on August 13, 2019 by Diane Doyle

Photo: @maria11021985 Alex Ovechkin took part in the filming of a new commercial for CCM Hockey Tuesday morning at the Apia Arena in Moscow. The commercial included Ovechkin and two teams of children, one group dressed in red uniforms and … Continue reading →