Image: Arizona Coyotes
For many, the thought of an NHL game being played in a 5,000 seat arena is a travesty. An extremely poor look. How could this be an NHL arena? For others, it could be an opportunity. A rare opportunity.
The Arizona Coyotes will be playing all of their home games for the 2022-23 and 2023-24 seasons on the campus of Arizona State University (ASU) while their new arena is being built. In advance of the season, the team just released renderings of seat views for ticket sales. The renderings give a good feel for what it will be like to attend a game at the cozy confines in the desert.
The Coyotes have also revealed some pricing for various 2022-23 season tickets (below). According to the team’s website, the most expensive seat in the building is priced at $510 per game. On the other end of the spectrum, the cheapest seat in the house is listed at $110 per game.
The Capitals will make their lone visit to the campus of ASU on January 19. (Tickets)
RENDERINGS
SEASON TICKET SALES
I do enjoy seeing bands in smaller more intimate venues. I don’t think that translates well to pro sports. It would be interesting to do once though.
Just the chance to hear what’s being said on the ice would be reason enough. That and less crowd distractions.
Yes, being that close would be a pleasure. But how will they build their fan base when the cheapest seat is $110?
When the NASL’s Tampa Bay Rowdies started up, they emphasized that a family of four could come to the game, park, and eat for less than 4 seats for the NFL Tampa Bay Bucs. When seat prices, parking, transportation, food goes up, companies and the wealthy can afford to attend, but regular families, kid groups, newcomers are priced out.
In all sports, I have advocated for pre-season games to basically be free. Split those games off from season ticket holders — teams already own those people. Say 4 kids free with one adult. Make deals for church groups, scouts, hockey clubs, schools, colleges. Create deals, maybe giveaways with local stores. Fill the seats with future fans. Get them to experience the arena live, see the logistics. Create goodwill and hopefully future customers.
I like the intimacy of the Dogs’ arena, but I don’t like their pricing.
I don’t think they will be building fan base based in temporary area. But they will likely set their focus on new arena being built.
To me, building a young fan base is like drafting and developing prospects. It should never be ignored. Those lost years can never be reclaimed.
Completely Agree.
I just had the one Caps friend I have move away, so my January 19th tickets are available. Section 111, Row D (2nd row behind the penalty box area). Hit me up on Twitter (@majornelson16) if anyone is interested. $400 per ticket.