Photo: Sports Business Journal
The Washington Capitals announced that Capital One will be their first helmet advertisement partner for the 2020-21 season. The 2.25” x 3.75” decal will be placed on the left and right side of the helmets.
Players will have advertisements on their helmets to make up for revenue lost during the season as many teams will not be able to host fans for at least the start of the upcoming season.
The Washington Capitals have announced Capital One as the team’s season-long official helmet entitlement partner with the placement of the company’s branding on the team’s helmet.
— Washington Capitals (@Capitals) December 22, 2020
The New Jersey Devils were the first team to announce their primary helmet ad partner: Prudential.
From The Caps
The Washington Capitals and Capital One announced today a season-long partnership that makes the financial corporation the first company to serve as the Capitals official helmet entitlement partner with the placement of Capital One branding on the team’s helmet.
The helmet will be worn for home and away games, as well as during playoffs and practices throughout the season. The 2.25” x 3.75” Capital One decal will be positioned on the left and right sides of the helmet.
“Monumental Sports & Entertainment has a long-standing relationship with Capital One, and we are thrilled to add a valuable piece of real estate to their portfolio as the Capitals helmet entitlement partner,” said Jim Van Stone, Monumental Sports & Entertainment President of Business Operations and Chief Commercial Officer. “We are excited to further grow our relationship with Capital One through a unique, first-of-a-kind opportunity in hockey that greatly showcases the brand across local, national and international audiences.”
In addition to becoming the Capitals official helmet entitlement partner, Capital One will serve as the first presenting partner of the Capitals adidas Reverse Retro jersey, which will be worn for select games during the 20-21 season as the Reverse Retro from adidas presented by Capital One.
In 2017, MSE announced Capital One as the naming rights partner for the downtown Washington arena. The partnership of the two prominent local companies underscored their deep commitment to the continued economic growth and development of Washington, D.C. It also reinforced the unique position that Washington, D.C. holds and the role the D.C. market plays as a center for global influence and a platform for business-to-business and business-to-government connections, offering opportunities that can’t be replicated anywhere else.
By Harrison Brown