As we reported last week, the NHL was looking at possibly approving the use of advertisements on helmets as a means of recuperating a small portion of the revenues lost last season. On Sunday it was reported that the league has officially approved the use of ads on helmets.
I can confirm NHL teams can now put a sponsor’s branding/logo on helmets starting this 2020-21 season, subject to category restrictions.
— David Pagnotta (@TheFourthPeriod) December 20, 2020
The NHL hopes to raise $15M selling ads on helmets this season. Rich clubs like Tor/Mtl are likely targeting $1M deals while small-market teams far less.
The NHL hopes to raise $15M selling ads on helmets this season.
Rich clubs like Tor/Mtl targeting $1M deals; small-market teams far less.
NHL exec told me teams don’t consider this “new-found money” bc helmet ads will be given to some sponsors as “make goods” for empty buildings.
— Rick Westhead (@rwesthead) December 21, 2020
Reactions by fans have been mixed, but the announcement has drawn a barrage of worthy photoshopped replies on social media.