According to Sportsnet’s Elliotte Friedman, the NHL is looking at the possibility of selling advertisements on players’ helmets for the 2020-21 season. The idea came up during Wednesday’s Board of Governor’s call but no decision regarding this will be made until team presidents get caught up on Monday.
Across the NHL, there is an understanding of the necessity for more creativity in revenue development and ads on jerseys will come at some point but many want to be careful with it. Another reason why give this a shot is because of the amount of revenue that the NHL and teams have lost due to COVID-19 this year.
Friedman also said that the NHL and players’ association are still working hard on the 2021 Stanley Cup Playoff format, critical dates for the 2020-21 season, and transition rules and COVID-19 protocols. The goal is for the season, which will reportedly be 56 games long for each team, to begin on Wednesday, January 13.
The Board of Governors were told that the goal is to have a vote sometime next week and the players would vote before they will. It is expected that the top four teams from each division will qualify for the Stanley Cup Playoffs this season.
By Harrison Brown