NHL and National Gaming Association Announce New Partnership

The National Hockey League (NHL) and the American Gaming Association (AGA) announced a new partnership on Friday. The new teaming arrangement is aimed to promote responsible gaming.

On July 31, 2020, Capital One Arena became the first American sports venue to open a sportsbook within a sports facility. The Sportsbook was temporarily placed in place of the ticket box office until the permanent location, the former Green Turtle, completes construction.

On October 15 Sports book operator William Hill released a first look at the new sports book located at Capital One Arena. The sports book is set to open in early 2021.

William Hill’s release included several renderings of the interior at the new facility, which will be located in the old Green Turtle location at Capital One Arena. (More here)


FROM NHL MEDIA RELEASE

WASHINGTON (Oct. 23, 2020) – The National Hockey League (NHL®) and the American Gaming Association (AGA) announced a partnership today to promote responsible gaming activity through the Have A Game Plan.® Bet Responsibly. public service campaign.

Through the partnership, the NHL will use league-owned, in-arena, and digital marketing inventory for co-branded videoboard images, public address announcements, and animations of hockey-specific marketing materials that encourage responsible sports betting. The league will provide unique assets for each club in legal sports betting markets, including arena, desktop and mobile, and email applications.

“The National Hockey League is proud to partner with the American Gaming Association on this vital initiative to educate NHL fans about the importance of responsible betting,” said Keith Wachtel, NHL Chief Business Officer. “The fan experience remains one of our highest priorities as more hockey fans than ever have the opportunity to legally and responsibly bet in their home states. Ensuring that our passionate fans know how to participate in this exciting new opportunity is important, and we’re thrilled to be working with the AGA to share the responsibility in this worthy education.”

The AGA’s Have a Game Plan. campaign focuses on the core principles of responsible sports betting: setting a budget and sticking to it, keeping betting social, knowing the odds, and playing with trusted, regulated operators. The NHL is only the second professional league to adopt the campaign. NASCAR announced a partnership with the AGA effort in mid-September.

“Teams and leagues are increasingly embracing sports betting as they explore new fan engagement opportunities during COVID-19,” said Bill Miller, AGA President and CEO. “Educating patrons about how to engage in this activity responsibly is critical to the success of the sports betting opportunity as it continues to expand throughout the country. We’re thankful for the NHL’s continued leadership on responsible sports betting. Their partnership on this initiative will be important for hockey fans everywhere as they cheer on their teams in coming seasons.”

HaveAGamePlan.org equips bettors with myriad resources for wagering responsibly, including locations for legal, regulated sportsbooks and how to get help if sports betting is no longer a fun, affordable form of entertainment.

Wachtel will discuss the partnership at a Global Gaming Expo (G2E) 2020 panel titled, “The Fan of the Future? How Leagues Are Capitalizing on Sports Betting Through Partnerships,” Tuesday, Oct. 27, 2020, at 12:30 p.m. ET. Media can register to attend here.

Background

  • The NHL and its teams have formed 17 marketing and data sharing partnerships with gaming operators and suppliers since May 2018.
  • AGA research has found that the NHL’s annual revenue may increase by $216 million a year due to legal sports betting.
  • An AGA survey of sports bettors found that 27 percent of bettors wagered on the NHL in the past year—19% at a casino sportsbook, 41% online, and 22% with a bookie.
  • 18 states plus Washington, D.C. now offer legal, regulated sports betting, with another four not yet operational and six considering legalization.
  • Nearly half (11) of the 23 U.S. jurisdictions with legal sports betting are home to NHL teams.

Timeline To  A Wager

The following is a running timeline generated by NoVa Caps that details the chronological events for implementing sports betting in Washington, DC:

On May 14, 2018, the U.S. Supreme Court ruled to nullify the Professional and Amateur Sports Protection Act of 1992, the federal law that prohibited sports gambling in all but a handful of areas.

The possibility of legal DC sports betting first appeared in September 2018. That’s when DC Councilmember Jack Evans introduced the Sports Wagering Lottery Amendment Act of 2018.

On October 1, 2018, The Washington Post released a video which featured Capitals owner Ted Leonsis, detailing his vision for the future of sports gambling.

The DC bill received a hearing in October and then underwent a major change before coming before the council for approval in late November. Evans amended the bill to include an integrity fee of 0.25 percent of revenue.

That proposal swiftly disappeared from the legislation via a unanimous vote of the council, leading to lobbying for its return by a strange alliance of leagues and operators.

The next battle came a week later. Evans pushed for a single-operator model run by the lottery, while DraftKings, FanDuel, and others pushed for at least five licenses to be available. An amendment proposed to include multiple operators failed and the lottery retained the primary rights to operate DC sports betting.

On October 29th, 2018, the NHL named MGM Resorts the first official sports betting partner of the League.

In early November, 2018, the league entered into a partnership with FanDuel. The multi-year deal made FanDuel the official daily fantasy sports partner and an official sports betting partner for the professional hockey league via its FanDuel Sportsbook.

On December 18, 2018, the D.C. Council passed the Sports Wagering Lottery Amendment Act of 2018, which Mayor Muriel Bowser signed in January. The next month, the D.C. Council gave final approval to the bill fast-tracking sports betting.

Act 22-594, the Sports Wagering Lottery Amendment Act of 2018, as amended by Act 23-2, was signed into law on January 23, 2019, and transmitted to the U.S. Congress for review on February 7, 2019. This legislation cleared congressional review and became law on May 3, 2019. The law legalized sports wagering in the District of Columbia.

In March of 2019, the NHL announced that they had brought sports book operator William Hill on board as an official sports betting partner of the NHL.

On March 27th, 2019, Monumental Sports and Entertainment CEO Ted Leonsis confirmed that the Greene Turtle restaurant at Capital One Arena will become a sportsbook. Leonsis made the comments during the American Gaming Association’s Sports Betting Executive Summit at MGM National Harbor.

In July of 2019, Former American Gaming Association (AGA) executive Sara Slane announced that she will work as a consultant for the National Hockey League (NHL), advising its teams on sports betting strategies. Slane’s consulting company, Slane Advisory,  is based in Washington, D.C.

On October 3, 2019, betting firm William Hill WMH PLC and the owner of Washington’s basketball and hockey teams announced a partnership to open a sports-betting venue inside the district’s Capital One Arena, in what would be the first wagering establishment inside a major-league sports venue in the U.S. The sportsbook is expected to open as soon as 2020, depending on regulatory approval. Financial terms weren’t disclosed for the deal between the American subsidiary of U.K.-based William Hill and Monumental Sports & Entertainment, owner of the NBA’s Wizards, WNBA’s Mystics and NHL’s Capitals.

On May 28, 2020, The DC Lottery announced the launch of its online sports wagering platform in Washington D.C., though the roll out of a supporting mobile app has again been delayed until June. Developed in partnership with Intralot, the Gambet DC platformhad been due to go live in March, but the launch was pushed back due to the novel coronavirus (Covid-19) pandemic. Players in the state can now register for an account via the Gambet website and place sports wagers, though options are currently limited due to the ongoing suspension of many major sports events as a result of the outbreak. Per sports wagering laws in Washington D.C., betting will be permitted on all major sports events and collegiate sports, though players will not be able to bet on events featuring college teams located in the state.

On June 4, 2020,  The DC Lottery announced the launch of its online sports wagering platform in Washington D.C., though the roll out of a supporting mobile app has again been delayed until June. Developed in partnership with Intralot, the Gambet DC platformhad been due to go live in March, but the launch was pushed back due to the novel coronavirus (Covid-19) pandemic. Current application status.

On June 8, 2020 The DC Lottery announced yet another delay in opening retail sports betting in the District. The D.C. Office of Lottery and Gaming doesn’t expect to launch retail sports betting until the summer of 2021 — more than six months after its most recent estimate — citing delays caused by the Covid-19 pandemic.

On July 31, 2020, Capital One Arena became the first American sports venue to open a sportsbook within the facility. The Sportsbook was temporarily placed in place of the ticket box office until the permanent location, the former Green Turtle, completes construction.

August 3, 2020, Capital One Arena held a ceremonial opening for the temporary sportsbook. The ceremonial first bets were made by fans of local teams, Angela Tilghman, David Dwornik and David Feldman on August 3. All three bet on their favorite teams, making bets from the heart.

October 15, 2020 – Sports book operator William Hill released a first look at the new sports book located at Capital One Arena. The sports book is set to open in early 2021. William Hill’s release included several renderings of the interior at the new facility, which will be located in the old Green Turtle location at Capital One Arena. (More here)

By Jon Sorensen

About Jon Sorensen

Jon has been a Caps fan since day one, attending his first game at the Capital Centre in 1974. His passion for the Caps has grown over the decades, which has included time as a season ticket holder, social media and community organizer, and most recently led to the founding of NoVa Caps in 2014. Jon earned a Bachelor's of Science in Engineering at Old Dominion University, and is a Systems Engineer during intermissions, which has been instrumental in supporting his Capitals habit.
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