Comcast NBCUniversal introduced a new startup accelerator intended to bolster the sports media giant’s innovation efforts, while keeping a pulse on emerging technologies coming down the pipeline.
The new accelerator is designed to provide sports tech startups with the resources and relationships to succeed by giving them access to a broad international consortium of advisors, a custom sports tech curriculum shaped by industry experts, and investment capital. Partners will have early exposure to emerging sports tech trends and technologies that cross multiple sports, gaining insight into how these technologies can potentially reshape and benefit their businesses.
With the emergence of next-generation technologies in the NHL (puck and player tracking, real-time sports betting, big data, etc.), the ground is extremely fertile for the development of new applications and support technologies that build upon, utilize and benefit from these next-gen technologies. Sports tech accelerators like “The FarmATL” will promote and nurture the development of these new applications and support technologies.
“The demand for sports technology across the globe has never been greater, yet most sports startups don’t have access to the resources they need to succeed nor an ability to develop relationships with the right people inside the industry,” said Jenna Kurath, Vice President of Startup Partner Development, Comcast Cable. “SportsTech will provide the curriculum and platform for founders to develop their ideas while obtaining mentorship from leaders in multiple sports, enabling them to further deploy their technologies to dramatically improve sports experiences for athletes and audiences alike.”
Beginning in August 2020, SportsTech will offer a three-month custom-tailored program for up to 10 startups. Initial focus areas will include technologies and products in several key categories:
- Media & Entertainment
- Fan & Player Engagement
- Athlete & Player Performance
- Team & Coach Success
- Sports Venue & Event Innovation
- Fantasy Sports & Sports Wagering
- Business of Sports
Early stage startups from around the world are encouraged to apply for the inaugural class, which will begin in August, at www.comcastsportstech.com.
By Jon Sorensen