The Hockey News and Sports Illustrated entered a strategic partnership on Jan. 23, 2020, that will deliver more content to readers of both venerable brands. In the coming months, initiatives will be rolled out across all platforms that integrate the editorial forces of the two sports-journalism leaders, which combined have been in the publishing business for more than 130 years.
JOINT PRESS RELEASE
Two of the most respected and venerable names in sports journalism — Sports Illustrated and The Hockey News — are joining forces to launch a dynamic, multimedia experience for consumers across North America. The two will launch their partnership this spring, bringing together the most respected journalists covering the sport of hockey on a national and local level, across print, digital, video and audio.
The two venerable brands will create and deliver national and local team-focused content to consumers across platforms. Each will continue to publish their magazines, while producing a co-branded digital experience living within SI.com. The Hockey News’ premier journalists will continue to produce all the robust offerings as in the past, and now will gain exposure across Sports Illustrated and Maven’s more than 100 million monthly users. The Hockey News will continue to publish its digital offerings, which will now move over to the Maven technology platform, joining more than 300 other premier brands including History.com, Biography.com, Maxim and Ski Magazine.
Additionally, SI and The Hockey News will expand their offering to launch co-branded team sites for every NHL franchise, joining the more than 90 current local offerings from SI. An emphasis on impactful storytelling on the national level, local insight, breaking news and daily video will highlight the joint agreement.
“We couldn’t be more excited about joining forces with Graeme and The Hockey News to deliver expanded content for hockey fans from the two of the most respected and credible brands in journalism,” said Ryan Hunt, Co-Editor-in-Chief of Sports Illustrated. “Going deep from a national and local perspective, with a dynamic multi-platform experience will continue to expand our goal of delivering content to consumers in real time on every platform they live.”
W. Graeme Roustan, Chairman, Owner and Publisher of Roustan Media which owns The Hockey News said, “Since its inception in 1947, The Hockey News, often referred to as ‘The Hockey Bible,’ has served its knowledgeable and loyal readers with independent, in-depth insight and information that is simply not available anywhere else. The Hockey News is the iconic global hockey brand that delivers excellence in journalistic standards and quality of content every day.”