CBS Claims Television Rights To New 3-On-3 Hockey League Beginning In 2021


TSNPhoto: TSN

CBS Network gained television rights to air a new three-on-three North American professional hockey league beginning in June 2021 called 3ICE. TSN has secured the rights in Canada. 

E.J. Johnston, son of former goalie and coach Ed Johnston, and NHL veteran Craig Patrick will host the league games on TSN in every province in Canada besides Quebec, where RDS will cover the games.

“No penalties, only penalty shots. No long intermissions or stoppage in play for video reviews. Just pure excitement,” Patrick, who is also commissioner of 3ICE, said in a statement on Monday.

The point of implementing the new league is to bring in a faster, cut-down format to remain relevant amid change demographics in the digital age. Fewer players playing hockey tends to produce more open ice and goal-scoring, which makes for more entertainment.

This league will not be officiated with the NHL in any way. It will feature seven games in a single-elimination format, with a champion to be crowned at each of the nine planned pit stops across the continent.

There will be eight teams, each consisting of seven players and a head coach. All teams will visit each city in the league and play 60 games each summer season while the NHL offseason is going on.

“When the puck drops for our inaugural season in the summer of 2021, fans will have the chance to enjoy nine hockey filled weekends in nine different locations throughout the U.S. and Canada,” added Johnston, CEO of 3ICE. “We’ll deliver news with the same innovative, fan-centric approach in which we created our league. Fans will be given the opportunity to be closer to the game and players like never before, potentially impacting on-ice competition with real-time interactive voting.

About 3ICE:  3ICE is a new and totally independent three-on-three professional ice hockey league in North America, created by CEO E.J. Johnston, Commissioner Craig Patrick and COO/CMO Michael Williams. Designed to give fans the speed, skill and excitement they love 100% of the time, the on-ice action moves at an unprecedented pace providing the ultimate hockey experience. 3ICE will begin competitive play in the summer of 2021. 3ICE will consist of 8 teams. For more information, visit www.3ICE.com.

Follow 3ICE:  Instagram: https://www.instagram.com/3ICEhockey/;
Tiktok: https://www.tiktok.com/@3icehockey;
Facebook:  https://www.facebook.com/3ICEhockey/;
Twitter: https://twitter.com/3ICEhockey/;
Snapchat: https://www.snapchat.com/add/3icehockey/
Youtube: https://www.youtube.com/channel/UCgrFH53D9bsFOhgbsnRH6WQ;  and
Linkedin:   https://www.linkedin.com/company/3icehockey/ .

By Harrison Brown

About Harrison Brown

Harrison is a diehard Caps fan and a hockey fanatic with a passion for sports writing. He attended his first game at age 8 and has been a season ticket holder since the 2010-2011 season. His fondest Caps memory was watching the Capitals hoist the Stanley Cup in Las Vegas. In his spare time, he enjoys travel, photography, and hanging out with his two dogs. Follow Harrison on Twitter @HarrisonB927077
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2 Responses to CBS Claims Television Rights To New 3-On-3 Hockey League Beginning In 2021

  1. Anonymous says:

    Bring it!

  2. Anonymous says:

    Sounds interesting – wonder if they’ll go with existing big-spend nhl locales or bigger cities that don’t have NHL teams.

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