2020 NHL Winter Classic Is Least-Watched Winter Classic Yet


Photo: Dallas Star

The broadcast appeal of the NHL’s Winter Xlassic continues to plunge. This years event, which featured the Dallas Stars and the Nashville Predators, was the least-watched in the 12-year history of the event.

According to Sports Media Watch, the Stars’ win declined 29% in ratings and 33% in viewership from last year (Bruins-Blackhawks: 1.6, 2.95M) and 19% and 21% respectively from the previous lows set in 2018 (Rangers-Bruins: 1.4, 2.48M). Including streaming, the game averaged 1.97 million.

The drop in numbers continues a dubious trend for the event. With the exception of last years game Between the Blackhawks and Bruins at Norte Dame, which saw a 1.94 rating, the event has seen a steep decline in viewership since 2014.

The event, which drew more than 85,000 fans to the Cotton Bowl in Dallas, continues relatively strong appeal in the local markets, further indicating that the game is becoming more of a local event.

Attendance at the 2020 event was the second-largest in the history of the event, with 2014’s Winter Classic at the “Big House” in Ann Arbor, Michigan, holding the record at 104,591.

Even with the lower numbers, the Winter Classic remains the dominant draw of the NHL season. This year’s game outdrew every indoor NHL regular season window since the opening day of the lockout-shortened 2013 season.

By Jon Sorensen

 

About Jon Sorensen

Jon has been a Caps fan since day one, attending his first game at the Capital Centre in 1974. His passion for the Caps has grown over the decades, which has included time as a season ticket holder, social media and community organizer, and most recently led to the founding of NoVa Caps in 2014. Jon earned a Bachelor's of Science in Engineering at Old Dominion University, and is a Systems Engineer during intermissions, which has been instrumental in supporting his Capitals habit.
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3 Responses to 2020 NHL Winter Classic Is Least-Watched Winter Classic Yet

  1. Anonymous says:

    Trends indicate it’s becoming just another game, from a national perspective, but fans still like to attend the event.

  2. Anonymous says:

    Novelty has wained. Too many outdoor games.

  3. Anonymous says:

    Two teams from non-traditional markets + excessive outdoor games + tough competition = lower ratings.

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