The current Washington Capitals roster is filled with guys who love to have fun, as their Stanley Cup celebrations will attest. Some of them are also genuinely funny. Evgeny Kuznetsov peppers his interviews with a dry sense of humor and the stray curse word. Some have appeared in humorous commercials like Alex Ovechkin for ESPN, and Braden Holtby for Geico.
As funny as those commercials were, they can’t compete with a series of commercials produced for the team in 1999 and 2000. As part of the Caps’ “Always Intense” advertising campaign, team owner Ted Leonsis hired movie director Doug Liman to produce television spots to broaden the team’s appeal. The resulting ads, similar in style to the “This is SportsCenter” ads running on ESPN, were goofy spoofs of the sport, depicting distinctly hockey actions, such as face-offs and line changes, integrated into real life. The comical ad campaign further cemented fans’ love for the players involved. In this post, NoVa Caps takes a look back at the fun.
In perhaps the most memorable commercial, Olaf Kolzig sips wine as only a goalie would:
Coach Ron Wilson kept track of all the details:
Chris Simon got into the act, proving he provided protection on AND off the ice.
Olie the Goalie returned to stare down his paperboy:
The paperboy may not have beaten Kolzig, but somebody scored in this racier spot:
Fan favorites Steve Konowalchuk and Andrei Nikolishin have a “business” lunch:
We at NoVa Caps think they are all terrific. Which is your favorite?
By Bryan Hailey