As we originally reported back in May in our regular “Rumor Mill” column (here), the NHL will be adding advertisement areas on each NHL Rink.
The NHL & teams will be selling on-ice advertising in the four rink corners this season. The concept was tested at All-Star Game in Tampa, at preseason games in China, and has been (quietly) approved by the league for this season.
On Monday the Capitals released a photo of the new ice installation at Capital One Arena, complete with new advertisements in each of the corners of the rink. Liuna and Capital One will each have an advertisement in each end of the ice.
According to their website, Liuna, (Laborers International Union Of North America) is the fastest-growing union of construction workers, and one of the most diverse and unions representing public service employees.
By the way, the same holds true for Hershey:
It could be worse, I guess…
By Jon Sorensen