More On-Ice Advertisements This Season at Capital One Arena


As we originally reported back in May in our regular “Rumor Mill” column (here), the NHL will be adding advertisement areas on each NHL Rink. 

The NHL & teams will be selling on-ice advertising in the four rink corners this season. The concept was tested at All-Star Game in Tampa, at preseason games in China, and has been (quietly) approved by the league for this season.

On Monday the Capitals released a photo of the new ice installation at Capital One Arena, complete with new advertisements in each of the corners of the rink. Liuna and Capital One will each have an advertisement in each end of the ice.

According to their website, Liuna, (Laborers International Union Of North America) is the fastest-growing union of construction workers, and one of the most diverse and unions representing public service employees.

By the way, the same holds true for Hershey:


It could be worse, I guess…

By Jon Sorensen

About Jon Sorensen

Jon has been a Caps fan since day one, attending his first game at the Capital Centre in 1974. His interest in the Caps has grown over the decades and included time as a season ticket holder. He has been a journalist covering the team for 10+ years, primarily focusing on analysis, analytics and prospect development.
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8 Responses to More On-Ice Advertisements This Season at Capital One Arena

  1. Anonymous says:

    Not a big fan of the banner ads on TV behind the goal either….

  2. Jim Gray says:

    Oh well, when a player loses sight of the puck in ads maybe the league will rethink this. Nah…probably not.

  3. Ben says:

    It’s been done in the ahl for years also

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