NHL All-Star Game Holds Up Well Despite Airing Opposite NFL Pro Bowl


Photo: @Cpitals

The 2018 NHL All-Star game was a relative success this year as far as television ratings are concerned, despite the fact the game aired directly opposite of the highest rated NFL Pro Bowl in four years. 

According to Sports Media Watch, the 2018 NHL All-Star Game had a 1.2 rating and 2.0 million viewers on NBC, down slightly in ratings and 10% in viewership from the 2017 NHL All-Star Game (1.3, 2.3M) but up a third and 27% respectively from 2016 on NBCSN (0.9, 1.6M).

Ratings and viewership were the second-highest for the All-Star Game since 2004 (1.8, 2.7M), with last year’s game holding the top spot. The last two All-Star games are the only ones since 2004 to air on a broadcast network. It should also me noted that ratings are up since the league reconfigured the game, including switching to 3-on-3 format.


Photo: @Hank30NYR

The game aired directly opposite the NFL Pro Bowl on ESPN/ABC (5.3, 8.6M) and the PGA at Torrey Pines (2.6, 4.1M), both of which hit multi-year highs.

The previous night’s NHL Super Skills competition had a 0.50 (+19%) and 942,000 (+21%). It was the most-watched edition of the event since 2012 (four telecasts).

About Jon Sorensen

Jon has been a Caps fan since day one, attending his first game at the Capital Centre in 1974. His passion for the Caps has grown over the decades, which has included time as a season ticket holder, social media and community organizer, and most recently led to the founding of NoVa Caps in 2014. Jon earned a Bachelor's of Science in Engineering at Old Dominion University, and is a Systems Engineer during intermissions, which has been instrumental in supporting his Capitals habit.
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