NHL All-Star Game Holds Up Well Despite Airing Opposite NFL Pro Bowl

Photo: @Cpitals

The 2018 NHL All-Star game was a relative success this year as far as television ratings are concerned, despite the fact the game aired directly opposite of the highest rated NFL Pro Bowl in four years. 

According to Sports Media Watch, the 2018 NHL All-Star Game had a 1.2 rating and 2.0 million viewers on NBC, down slightly in ratings and 10% in viewership from the 2017 NHL All-Star Game (1.3, 2.3M) but up a third and 27% respectively from 2016 on NBCSN (0.9, 1.6M).

Ratings and viewership were the second-highest for the All-Star Game since 2004 (1.8, 2.7M), with last year’s game holding the top spot. The last two All-Star games are the only ones since 2004 to air on a broadcast network. It should also me noted that ratings are up since the league reconfigured the game, including switching to 3-on-3 format.

Photo: @Hank30NYR

The game aired directly opposite the NFL Pro Bowl on ESPN/ABC (5.3, 8.6M) and the PGA at Torrey Pines (2.6, 4.1M), both of which hit multi-year highs.

The previous night’s NHL Super Skills competition had a 0.50 (+19%) and 942,000 (+21%). It was the most-watched edition of the event since 2012 (four telecasts).

About Jon Sorensen

Jon has been a Caps fan since day one, attending his first game at the Capital Centre in 1974. His interest in the Caps has grown over the decades and included time as a season ticket holder. He has been a journalist covering the team for 10+ years, primarily focusing on analysis, analytics and prospect development.
This entry was posted in News and tagged , , , . Bookmark the permalink.

1 Response to NHL All-Star Game Holds Up Well Despite Airing Opposite NFL Pro Bowl

  1. Pingback: 2019 NHL All-Star Game Posts Third-Highest Rating Since 2004 | NoVa Caps

Leave a Reply