The 2018 NHL All-Star game was a relative success this year as far as television ratings are concerned, despite the fact the game aired directly opposite of the highest rated NFL Pro Bowl in four years.
According to Sports Media Watch, the 2018 NHL All-Star Game had a 1.2 rating and 2.0 million viewers on NBC, down slightly in ratings and 10% in viewership from the 2017 NHL All-Star Game (1.3, 2.3M) but up a third and 27% respectively from 2016 on NBCSN (0.9, 1.6M).
Ratings and viewership were the second-highest for the All-Star Game since 2004 (1.8, 2.7M), with last year’s game holding the top spot. The last two All-Star games are the only ones since 2004 to air on a broadcast network. It should also me noted that ratings are up since the league reconfigured the game, including switching to 3-on-3 format.
The game aired directly opposite the NFL Pro Bowl on ESPN/ABC (5.3, 8.6M) and the PGA at Torrey Pines (2.6, 4.1M), both of which hit multi-year highs.
The previous night’s NHL Super Skills competition had a 0.50 (+19%) and 942,000 (+21%). It was the most-watched edition of the event since 2012 (four telecasts).