According to Sports Media Watch, the NHL All-Star Game had a 1.3 final rating and 2.3 million viewers on NBC Sunday afternoon, up 44% in ratings and 42% in viewership from last year.
Figures do not include the 19,000 who streamed coverage on NBC Sports digital platforms. With those numbers added to the mix, the game had a slightly larger audience (2.28M vs. 2.26M).
The 2017 NHL ASG on NBC overnight (1.64) is up 74% vs. the 2015 game (0.94) and is the highest overnight for the All-Star Game since 2004
— NBC Sports PR (@NBCSportsPR) January 30, 2017
Pittsburgh led all markets with a 6.1 rating, followed by Buffalo at a 5.3. Minneapolis-St. Paul was a distant third (3.7), with St. Louis (3.4) and Chicago (3.1) rounding out the top five. The top 10 markets:
Despite the stronger numbers, the NHL All-Star Game still trailed the other Big Four All-Star games by a wide margin. The NFL Pro Bowl had a 4.2 and 7.4 million later in the night, last year’s NBA All-Star Game had a 4.3 and 7.6 million, and last year’s MLB All-Star Game had a 5.4 and 8.7 million.
This years ratings continue a general upward trend since 2007, the overall low rating for the last 10 All-Star games.
By Jon Sorensen