Advertising On Uniforms Is Not New, and We’ll Get Used To it. We Already Have

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opinion Advertising on hockey and sports uniforms is not new, and has been around for quite a while. It’s been a gradual transition, with previous additions becoming practically unnoticeable. For example, the Reebok, Nike and Bauer ads in the photo above.  Did you take notice?

There were a few grumblings yesterday when the Capitals unveiled their new practice jerseys for this year’s training camp.

For the purists (and I consider myself one) the transition can be disheartening. For example, I can’t imagine a Chicago Blackhawks uniform with a Ditka’s Steakhouse advertisement pasted above the sacred Indian logo, or the Detroit Red Wings jersey with a Toyota ad above the iconic motor city red wing. It hurts to even type that.

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But the fact of the matter is, it will continue, and after time, probably won’t be such a big deal. In fact, it’s likely to be unnoticeable after time. The only was I can stomach this inevitable movement is the fact that these minor blemishes are helping keep a sport I love afloat.

By Jon Sorensen

About Jon Sorensen

Jon has been a Caps fan since day one, attending his first game at the Capital Centre in 1974. His interest in the Caps has grown over the decades and included time as a season ticket holder. He has been a journalist covering the team for 10+ years, primarily focusing on analysis, analytics and prospect development.
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